Rebel Sport

To launch Rebel Sport's Mental Health is a Team Sport campaign, we brought together ambassadors Mary Fowler, ex-GWS player and mental health advocate Tom Boyd, and Lifeline volunteer Amy for a dynamic 30-second spot with a powerful message. As each speaker delivered a line, they passed a ball—literally and figuratively—across different locations, reinforcing the idea that no one tackles mental health alone. The spot also featured animated characters from Rebel's limited-edition merch, with proceeds supporting Lifeline. Director Lucas Bradley created a solid previs to ensure a smooth two-day shoot, and Conti Bros handled all the compositing in-house through Xenon-Post, bringing the campaign to life with energy and impact.