MoTackle

MO Tackle and Outdoors is Australia's largest fishing tackle retailer, and one of the largest in the world, with anglers flying in from as far as Japan just to see the store. It's a family run business that's grown from a mail order catalogue started by the Coutts-Smith family in the 1970s into a two acre destination store on the Pacific Highway in Coffs Harbour. They engaged us directly for a nationwide campaign of TVCs and web ads, working with us from the ground up to land on the creative. We shot the whole campaign in a single day on a jetty at Clifton Gardens in Mosman, with two actors we've worked with many times before and always enjoy having on set, David Adlam and Jake Downs, fronting three spots: Did You Go To MoTackle, Checklist and Don't Tell.