ASICS via Rebel Sport

The idea was simple enough - a guy runs on an open road at night, and is surrounded by lasers. The execution however, took a lot of planning, building and a very long shoot day. We wanted to use actual lasers, rather than try and add them in post, as we knew it would generate the best result, however in order to do this we needed to shoot in a studio - so that meant we needed to build a 25 meter road, lay down 2 tonnes of dirt, rig several large laser boxes, hang 50 meters of blacks and get creative with our grip gear to ensure that we could move as fast as our runner. A lot of people hours went into the build and the production, but it was all worth it for the end result.