The challenge presented in Rebel’s 2022 Football campaign, was to showcase a wide variety of exclusive and new season football boots, through an extensive suite of complimentary online videos, POS imagery and web banner executions - maintaining a consistent look and feel, but at the same time tailored to be brand specific.

Working with Rebel, The Monkeys and brand partners Nike, Adidas, ASICS and Puma, we created over 30 video assets, built around a kinetic motion graphics execution, that was punctuated with live action shots that we filmed in studio. In addition we created the design elements used in the POS and catalogue imagery.