For the launch of the 2016/17 cricket season we once again worked with rebel to produce a cinematic campaign that would be seen on TV, online and in cinema.
As well as the commercial spot we created a series of online videos showcasing the players that were launched as exclusive content through google.
The shoot took place over a number of days in Sydney, Melbourne and Boston. The commercial was the brain child of Luke Brocklehurst, directed by Myles Conti, produced by Karl Conti, dop Tom Gleeson, edited by Lucas Bradley & Myles Conti, post production by The Refinery.
The social videos were directed & edited by Lucas Bradley, filmed by Nick Stanbrook.
The idea was simple enough - a guy runs on an open road at night, and is surrounded by lasers. The execution however, took a lot of planning, building and a very long shoot day.
We wanted to use actual lasers, rather than try and add them in post, as we knew it would generate the best result, however in order to do this we needed to shoot in a studio - so that meant we needed to build a 25 meter road, lay down 2 tonnes of dirt, rig several large laser boxes, hang 50 meters of blacks and get creative with our grip gear to ensure that we could move as fast as our runner.
A lot of man (and woman) hours went into the build and the production, but it was all worth it for the end result.
Creative Luke Brocklehurst, directed and edited by Myles Conti, produced by Karl Conti, dop Dan Freene, lasers by Oracle Liquid and set construction by Yippee Ki Yay.
We were engaged by SBS to produce a range of inspiring promos for their on demand platforms showcasing their latest TV series.
Edited by Lucas Bradley.
It's not everyday that one gets to edit with such powerful and emotive images, and as such this was a truly enjoyable job. Set against the children's song "Twinkle, twinkle little star", the spot examines the theme of Terrorism, and how this theme is reported on across the multiple news and current affairs brands of SBS - under the tagline "small world, big thinking".
Creative director Toby Crawford (SBS), edited by Lucas Bradley.
The idea for rebel's "with you for the long run" was to depict a girl at various stages of her life from 5 to 55, as she runs in 30 seconds.
Casting this spot was the first major challenge, the second was fitting all 8 scenes into a 2 day shoot. Despite the challenges it was a fun shoot, and we got to play with some cool toys, most noticeably a segue and drone.
We had a VR rig on set so you can watch behind the scenes from all angles.
Creative Luke Brocklehurst, directed & edited by Myles Conti, produced by Karl Conti, dop Tom Gleeson.
This short content piece was created with rebel to showcase Australia's netball captain Laura Geitz.
Directed & edited by Lucas Bradley.