I have directed more than 50 sport related commercials, including many where access to players has been extremely tight. Thorough preparation has always been important in delivering these spots, especially in instances where I have had to shoot multiple players at different times, and in different locations, where these performances are later combined in post. I think about movement with both players and balls, as one would when choreographing a dance. Each dribble, kick and bounce should provide the heart beat for the spot, in an almost musical fashion.
I love the concept for the Messi, Pass it on - The Expo Sustain-a-ball spot, and believe that I have the right experience to create a fantastic spot, that will have cut through and be shared the world over.