Online & Cinema Campaign
For the launch of the 2016/17 cricket season we once again worked with rebel to produce a cinematic campaign that would be seen on TV, online and in cinema.
As well as the commercial spot we created a series of online videos showcasing the players that were launched as exclusive content through google.
The shoot took place over a number of days in Sydney, Melbourne and Boston. The commercial was the brain child of Luke Brocklehurst, directed by Myles Conti, produced by Karl Conti, dop Tom Gleeson, edited by Lucas Bradley & Myles Conti, post production by The Refinery.
The social videos were directed & edited by Lucas Bradley, filmed by Nick Stanbrook.