Lucas got his first break producing and directing extra features for the Australian Idol DVD series. In 2005 Lucas produced the 20th Anniversary Neighbour DVD release for Fremantle Media and the Sunday Mail.
In 2007 Lucas directed Australia’s first made for mobile series, “Now on Planet 3” for Hutchinson Telecommunications.
Since then Lucas has directed TVC’s for major Australian and international brands including Vodafone, Rebel Sport, HTC, Garmin, Trend Micro, Chartered Accountants and Amnesty International. In 2015 Lucas produced Squeak and Boo Season 3 for Conti Bros. Films and the Walt Disney Channel.